ZHONG STUDIO
Where Gender-Fluid Design Meets Industrial Poetry

Founded by Hongjie Zhong in 2023, ZHONG Studio is a London-based demi-couture house crafting pieces that straddle the line between rebellion and refinement. We specialize in transformable designs—garments that morph through modular details, architectural pleating, and harness-inspired hardware, all engineered for the mutable self.

OUR ETHOS

  • Avant-Garde Craftsmanship: Each piece is hand-finished in our London atelier, blending traditional tailoring with subversive materials like chainmail, upcycled metals, and heavyweight textiles.

  • Queer Industrialism: Our work celebrates the beauty of dissonance—sharp spikes against delicate draping, rigid structures with adjustable fluidity—miroring the complexity of identity.

  • Conscious Provocation: We source deadstock fabrics and reclaimed materials, not as a compromise, but as a creative constraint that fuels innovation.

WHO WE DRESS
The boundary-breakers. Those who see fashion as both armor and autobiography. Our designs cater to all genders, but rebel against categorization—offering wearers the tools to construct their own silhouette narratives.

BEHIND THE SEAMS
Every ZHONG Studio piece begins as a collision of concepts: aviation mechanics and queer romance, punk debris and couture precision. The result? Wearable art that dares you to redefine yourself—one fastened strap or detached sleeve at a time.

Demi-couture for the mutable self.